HOW BRANDS CAN SUPPORT THE REOPENING OF BARS AND RESTAURANTS
After being closed for several months, bars and restaurants are preparing for an upcoming reopening. Hardly hit by the sanitary crisis, the…
Co-marketing: when FMCG brands join forces
Brand collaborations are becoming more and more common. They offer many benefits, including increased visibility, contributing to boosting sales…
Less time in stores, more time online: how to influence consumers in 2021?
With the Covid-19 pandemic, consumers have taken on new habits, anticipating their grocery shopping and limiting the time spent in-store. At the same…
4 actionable levers to end the year with a bang
The end of the year is fast approaching! Do you still have a little bit of budget? Are you wondering which activities to carry out in the last…
OUR FAVOURITE CAMPAIGNS FROM FEBRUARY 2020
QUAKER Quaker chose Shopmium to raise awareness of the new positioning of Quaker Cruesli Kids, a range of cereals that mixes oats and corn…
Product sampling goes digital
Product sampling is a well-known marketing technique to encourage trial, recruit new customers and drive sales. But in the age of digital marketing…
Why seasonal sales have lost their appeal
Ten years ago, it was not uncommon to take a day off to visit stores on the first day of sales and find the best deals! However, at the beginning of…
2010 - 2019: five major changes in consumer behaviour
How is the consumer of 2020 different from the consumer of 2010? That’s the question we asked ourselves at Shopmium at the start of this new…
OUR FAVOURITE CAMPAIGNS FROM THE END OF 2019
DANONE Danone chose Shopmium as part of the Belgian launch plan for their Danone bio range: organic yoghurt existing in 4 different…
OUR FAVOURITE CAMPAIGNS FROM SEPTEMBER 2019
GRANINI Granini chose Shopmium to promote its new range of organic fruit juices: granini bio. 3 flavours were featured in the app to…
Consumers go green: eco-friendly is the new norm
Green consumerism is on the rise in Belgium. A growing number of shoppers consider the impact on the environment of the products they buy. As a…
The shopping app revolution: Shopmium, Too Good To Go and Yuka change consumer habits
Jon Beill, Managing Director Europe, Shopmium Mobile apps have become part of daily life, including those dedicated to grocery shopping such…
