How to measure media performance?
If you run marketing campaigns, return on investment is probably one of your main concerns. How can you be sure that the marketing levers you choose…
The Eco-Score Labelling is gaining Ground
To inform consumers about the environmental impact of the products they buy and help them make informed choices, a new label has been developed: the…
Online grocery shopping: how brands can attract and retain consumers
With the Covid-19 pandemic, many Brits adopted new shopping habits, turning to online grocery shopping. As a matter of fact, the UK has the most…
Consumer brands embrace solidarity amidst the pandemic
The Covid-19 pandemic sent shockwaves around the world. To face this upheaval, many solidarity initiatives emerged to help those most affected by the…
How brands can support the reopening of pubs, bars and restaurants
After being closed for several months, pubs, bars and restaurants have reopened on April 12th with outdoor service only. Hardly hit by the sanitary…
Co-marketing: when FMCG brands join forces
Brand collaborations are becoming more and more common. They offer many benefits, including increased visibility, contributing to boosting sales…
Less time in stores, more time online: how to influence consumers in 2021?
With the Covid-19 pandemic, British consumers have taken on new habits, anticipating their grocery shopping and limiting the time spent in-store. At…
How to (re)gain consumer confidence
The Covid-19 crisis marked a turning point in the relationship between consumers and FMCG brands. More than ever, consumers want brands to be…
2020 in review: 6 highlights of this exceptional year for FMCG brands and retailers
2020 was a year like no other. The Covid-19 pandemic took the world by surprise, causing a shock wave and disrupting well-established consumption…
UK FMCG BRAND SURVEY IMPACT OF COVID-19 ON FMCG MARKETING - INFOGRAPHIC
Discover our infographic presenting the results of our survey of UK FMCG brands about the impact of Covid-19. Download our full report to see more…
UK CONSUMERS SURVEY RESULTS - WEEK 10 OF LOCKDOWN - INFOGRAPHIC
Discover our infographic presenting the results of our survey of UK grocery shoppers during Week 10 of Lockdown. Download our full report to see more…
UK “LOCKDOWN” GROCERY SHOPPER SURVEY
A survey of UK grocery shoppers during Week 3 of Lockdown by mobile app Shopmium, found shoppers are looking for value and inspiration from brands…
